What You Can Expect
Welcome to Cinema Subtex. When you visit this blog, you can expect an in depth review of the year’s hottest movies, from both an analytical and a critical point of view. We also draw attention to product placement in films...Can you see the ads hidden within the scene?
ALSO: How effective were the ads? Did the companies see an increase in sales from their secret ad in that one movie? That’s what we discover and discuss. Here’s an in depeth of each subect you can expect.
Movie Review
We will be reviewing different movies every week on there acting, soundtrack, plot, keeping the viewer engaged, also our favorite part of the movie. We also will be rating it with a 1-5 stars system that will reflect our overall opinions of the movie.
2. Product Placement Review
After reviewing the movie, we will be rating the product placement in said movie. Our criteria will include, but not limited to: subtext, success, and overall placement. We will look at consumer behavior before and after the product placement to see if subtext ads in movies play a role in product success.
3. Consumer Effect
With the consumer effect we will be looking at to see if the product placement has an effect on the mass media. This includes what the effects are if they are positive or negative. Also how the consumer reacts after watching the movie and if their opinion of the product placement on that specific ad has effect them. This should be interesting as we go about and talk about a couple different consumer effects on product placement of the different movies we anylize.
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